For law firms, schema is part of compliance and clarity: you want machines to understand your practice areas, geography, and credentials without inventing claims you didn't make.
Recommended types
- LegalService or Attorney — firm name, url, areas served
- Service — one entry per practice area you actively market
- Person — partners with verifiable credentials and sameAs profiles
- FAQPage — intake questions clients ask AI before calling
Keep claims factual
Avoid superlatives in schema you can't substantiate. Use specific, verifiable statements — jurisdictions, practice areas, languages spoken, consultation availability. Models and regulators both prefer precision over hype.