Schema markup is how you tell machines facts about your firm in a format they won't misparse. For accounting practices, that means legal name, services, areas served, credentials, and FAQs — not just a logo and a phone number.
Minimum schema stack
- Organization or AccountingService — legal name, url, logo, sameAs profiles
- Service — tax prep, bookkeeping, advisory, payroll (each as a named service)
- FAQPage — questions clients actually ask AI ('Do you handle S-corps?')
- LocalBusiness signals — address, areaServed, opening hours where applicable
Common mistakes
- Marking up only the homepage while service pages stay unstructured
- Listing every city you wish you served instead of areas you actually cover
- Duplicate conflicting names (DBA vs legal entity)
Validate with Google's Rich Results Test, then spot-check by asking ChatGPT and Perplexity who they'd recommend for your core query — schema is the foundation, citations are the amplifier.