Legal directories trained a generation of lawyers to chase listings. AI search changes the payoff: directories are often cited as sources inside ChatGPT's answer, but models also pull from your website, reviews, and unstructured mentions.
Don't abandon directories — align them
- Match directory copy to your site's practice-area positioning
- Complete profiles on platforms Perplexity footnotes most often
- Use directories as citation targets, not your only web presence
- Invest in your own site schema and FAQs in parallel
The goal isn't a perfect Avvo score in isolation. It's semantic consistency so any surface a model reads tells the same story about who you are and what cases you want.